That's right! Constant advancements in the domain of Blockchain development are contributing to this cause. I am calling a cause because social media users deserve to have full privacy of their personal information. Currently, most of the people in the world are using centralized social media platforms like Facebook, Twitter, Linkedin and Google+ etc. These centralized social media platforms just keep on using users' personal information for their own benefit in one way or another.
Facebook Data leak scam is the most recent example of it.
So now social media users want to have a platform that is decentralized. They want such a platform to be able to control their personal information. More importantly, they will get paid for creating and curating content. They will also get paid for getting engaged with the ads of their preferred advertisers. However, the main reason will always remain the security of their personal information.
Soon users of social media platforms (Decentralized) will also be able to shop online through them. The whole credit goes to the development of blockchain technology.